The research was carried out in a few selected areas of Patuakhali, Barguna, Khulna, and Barishal districts, respectively. A total of 250 consumers were interviewed by chancein the market place and in rural areas. Consumers’ personal characteristics were used as independent variables, while their willingness to pay for seeded banana juice was used as a dependent variable. A binary answer (Yes/No) was used to gauge willingness to pay. The majority of users are in their forties and fifties, according to the findings.The majority of them had only a primary school education, and only a handful had a higher education. Consumers’ ability to pay for seeded banana juice and the price they want to pay have a significant positive connection with family members, income level, media, andcosmopolitanism. It means that customers who were most interested in paying for seeded banana juice were those who were most connected to various media and had a high cosmopolitanism status. Age, gender, and education all have a negative correlation.Sixtysix percent of 250 consumers said they wanted to pay for seeded banana juice, while 34 percent said they didn’t want to pay for seeded banana juice. Consumers who chose to pay 010 TK accounted for40.8 percent of the total. The number of customers willing to pay 1020 TK was 54.4 percent. The number of customers willing to pay up to 20 TK was 4.8. According to the results, 66 percent of consumers wanted to drink seeded banana juice and were willing to pay a reasonable price for it.
Please see the link – https://ikprress.org/index.php/AJRiB/article/view/5074